The direct personal approach at trade fairs is outdated! Digital communication channels are more efficient and just as effective …
… That’s what you might assume, right? Well, it doesn’t seem quite like that, because when the doors of MedTec LIVE 2024 opened, we suddenly found ourselves in the middle of an energetic atmosphere full of good ideas, exciting encounters and inspiring conversations. The question of whether the direct personal approach at trade fairs is still relevant in 2024 answered itself here: It is alive and more powerful than ever.
It’s great to meet so many familiar faces in one day. The exchange and the conversations were excellent and surprised me very positively.
Managing Director
As you know, MedTec is one of the leading trade fairs for medical technology in Europe and offers an annual platform for the latest innovations and technologies. I want to be honest, now the atmosphere is reminiscent of a family reunion, full of reunions and new discoveries. Our booth, which we operated together with MedicalMountains, was the hub for intensive discussions and professional exchange. Here we were able to experience the latest trends in medical technology first-hand and network with experts and decision-makers. Right on the first day we felt the pulse of the fair: admittedly, it beats more calmly than you might know from previous years. Nevertheless, this rhythm connects us all: the medical technology world came together in one place to present its ideas and exchange experiences. In the corridors, we met with curious professionals who were looking for the latest technologies and solutions.
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More InformationAn outstanding highlight were the miniature valves from Mementis, which can be switched by means of shape memory alloys. These small but powerful valves showed us the extent to which precision and efficiency in medical technology have now advanced. We were deeply impressed by their ease of use and offered a prime example of intelligent technology. Bots4you’s solution was also impressive: An AI that searches folder structures and documents for specific questions is a game changer in dealing with standards and regulations. This technology could significantly increase efficiency in document management and compliance with standards.
Due to the relaxed atmosphere in the hall, we were able to take enough time for discussions, which underlined how diverse the needs, but also the technical possibilities in medical technology are.
Member of the Executive Board
The diverse requirements and technical possibilities in medical technology result in a high level of complexity. This is precisely why interpersonal exchange is of very high value for further development in this area and requires precise follow-up through new processes. We have found that there is no substitute for personal exchange at a trade fair. The energy and immediate resonance that arises in face-to-face conversations creates a dynamic that digital communication channels cannot match. This realization will certainly guide us in our future business strategies and customer relationships.
Will we be there again next time? Absolute! Now it is time to sort out the impressions gained, draw conclusions from them and deepen the contacts that have been made. The anticipation for Medtec 2026 is already there, and we are excited to see what new developments await us there.
