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Form and function in perfection

Industrial Design

In our more challenging areas, where products are often mass-produced, industrial design is about creating that special something that makes a product stand out. It’s not just about the look; it’s about the experience associated with it. We know that form and function must go hand in hand. Good design builds a bridge between the end user and the product provider, translating the target group’s requirements into haptic, visual and auditory experiences. In this process, our designers are not only creators, they are communicators. They often have closer contact with the target group than the manufacturer itself and can thus better understand and translate what the end user really needs and wants.

Added value through design – the invisible hand of success

A good example of this is the innovative infusion pumps ‘Spaceplus Perfusor®’ and ‘Spaceplus Infusomat®’, co-designed with B.Braun Melsungen AG, which are not only attractively designed but also user-friendly. The staff at the intensive care units confirm the excellent usability of the devices, which have also received multiple design awards. Our services covered many facets of the development process, starting with the transfer of the defined industrial design into a production-oriented construction. A particular focus was on the technical solution for maximum visibility of the display and the status LEDs, even at flat angles. This enables users to read important information clearly at all times, even from a greater distance.

In our customers’ highly competitive and fiercely contested markets, design can make a crucial difference to how a product is perceived. By contributing to usability, good design gives a product a soul, a character. It creates added value that goes far beyond the physical. There is a widespread misunderstanding that design is merely an expensive luxury. In reality, a well-thought-out design can lead to significant cost reductions. A user-centred design from the outset can, for example, save costly redesigns and facelifts. It can increase sales, as products sell better thanks to improved usability.

The revolutionary blood sugar monitor, co-developed by B&W

At first glance, a simple blood glucose meter is a practical example of the complexity and possibilities in industrial design. It is designed to meet the needs of different age groups and is suitable for both private and medical use. The device is easy and intuitive to use, which increases user-friendliness. The interface is clearly structured and the design fits seamlessly into different environments. During the development phase, the designers worked closely with the development experts. This helped us to develop a technically sound and visually appealing product.

Challenges and solutions

  • User-friendly for all ages: an intuitive interface and simple operating instructions make the device accessible to people of different ages.
  • Home use and medical facilities: A robust but lightweight design enables use in a variety of contexts.
  • Easy to use: Clear instructions and a user-friendly interface minimise the stress of taking measurements.
  • Aesthetic demands: a modern, slim design elegantly packages the technology.
  • Cost efficiency: The use of cost-effective, high-quality materials and an optimised production chain have minimised manufacturing costs.

By carefully considering these challenges, we have succeeded in developing a blood glucose meter that is both functional and aesthetically pleasing. It offers the user a well-thought-out and enjoyable experience and shows how we at B&W use design as a tool to develop useful and appealing products.

Partnerships in industrial design – the strength of the network

B&W has had various partnerships in industrial design for many years. These range from the design of surgical instruments to machine tools. These relationships are not superficial; they are well-rehearsed teams that have worked together for over 20 years in many cases. One example of this is the collaboration with a leading industrial designer to develop a new cleaning device. This project not only increased productivity but also reduced costs, and the long-standing relationship between B&W and the designer was a key factor in this success.

We are B&W – Our philosophy in industrial design

We don’t see industrial design as just a nice-to-have part of the product development process; we see it as an essential part of it. Our designers and engineers work as a team, not as separate entities. They share a vision and work together to turn that vision into reality. At B&W, industrial design is not just about creating products that look good. It’s about creating products that make sense, that touch people, that make life better. We’re proud of the fact that we achieve this goal time and time again, and we invite you to be part of this exciting journey.

Back to overview

Form and function in perfection

Industrial Design

In our more challenging areas, where products are often mass-produced, industrial design is about creating that special something that makes a product stand out. It’s not just about the look; it’s about the experience associated with it. We know that form and function must go hand in hand. Good design builds a bridge between the end user and the product provider, translating the target group’s requirements into haptic, visual and auditory experiences. In this process, our designers are not only creators, they are communicators. They often have closer contact with the target group than the manufacturer itself and can thus better understand and translate what the end user really needs and wants.

Added value through design – the invisible hand of success

A good example of this is the innovative infusion pumps ‘Spaceplus Perfusor®’ and ‘Spaceplus Infusomat®’, co-designed with B.Braun Melsungen AG, which are not only attractively designed but also user-friendly. The staff at the intensive care units confirm the excellent usability of the devices, which have also received multiple design awards. Our services covered many facets of the development process, starting with the transfer of the defined industrial design into a production-oriented construction. A particular focus was on the technical solution for maximum visibility of the display and the status LEDs, even at flat angles. This enables users to read important information clearly at all times, even from a greater distance.

In our customers’ highly competitive and fiercely contested markets, design can make a crucial difference to how a product is perceived. By contributing to usability, good design gives a product a soul, a character. It creates added value that goes far beyond the physical. There is a widespread misunderstanding that design is merely an expensive luxury. In reality, a well-thought-out design can lead to significant cost reductions. A user-centred design from the outset can, for example, save costly redesigns and facelifts. It can increase sales, as products sell better thanks to improved usability.

The revolutionary blood sugar monitor, co-developed by B&W

At first glance, a simple blood glucose meter is a practical example of the complexity and possibilities in industrial design. It is designed to meet the needs of different age groups and is suitable for both private and medical use. The device is easy and intuitive to use, which increases user-friendliness. The interface is clearly structured and the design fits seamlessly into different environments. During the development phase, the designers worked closely with the development experts. This helped us to develop a technically sound and visually appealing product.

Challenges and solutions

  • User-friendly for all ages: an intuitive interface and simple operating instructions make the device accessible to people of different ages.
  • Home use and medical facilities: A robust but lightweight design enables use in a variety of contexts.
  • Easy to use: Clear instructions and a user-friendly interface minimise the stress of taking measurements.
  • Aesthetic demands: a modern, slim design elegantly packages the technology.
  • Cost efficiency: The use of cost-effective, high-quality materials and an optimised production chain have minimised manufacturing costs.

By carefully considering these challenges, we have succeeded in developing a blood glucose meter that is both functional and aesthetically pleasing. It offers the user a well-thought-out and enjoyable experience and shows how we at B&W use design as a tool to develop useful and appealing products.

Partnerships in industrial design – the strength of the network

B&W has had various partnerships in industrial design for many years. These range from the design of surgical instruments to machine tools. These relationships are not superficial; they are well-rehearsed teams that have worked together for over 20 years in many cases. One example of this is the collaboration with a leading industrial designer to develop a new cleaning device. This project not only increased productivity but also reduced costs, and the long-standing relationship between B&W and the designer was a key factor in this success.

We are B&W – Our philosophy in industrial design

We don’t see industrial design as just a nice-to-have part of the product development process; we see it as an essential part of it. Our designers and engineers work as a team, not as separate entities. They share a vision and work together to turn that vision into reality. At B&W, industrial design is not just about creating products that look good. It’s about creating products that make sense, that touch people, that make life better. We’re proud of the fact that we achieve this goal time and time again, and we invite you to be part of this exciting journey.

Back to overview